About Media Plus


In a fragmented and rapidly evolving media landscape, brands require more than visibility — they require precision, integration and measurable performance. 


Media Plus is a full-service media planning and buying agency operating in Georgia and across regional markets. We design and execute data-driven, cross-channel media ecosystems that deliver sustainable brand growth and measurable commercial impact.


With over two decades of expertise in media strategy, negotiation and execution, we partner with leading global and regional brands to ensure their investments translate into tangible business outcomes.

 

Our Approach


We operate at the intersection of strategy, data and market intelligence.

Our methodology is built around:


  • Deep audience insights and behavioral analytics 
  • Transparent, performance-based media allocation
  • Cross-platform integration (TV, Digital, OOH, Audio, Sponsorships)
  • Continuous optimization through real-time reporting


We do not treat channels separately. We architect media systems. 

 

                Core Capabilities

Media Strategy & Architecture

Long-term media frameworks aligned with business objectives and brand positioning. 

Advanced Media Buying & Negotiation

Strategic purchasing power across television, digital platforms, outdoor inventory and audio networks — ensuring maximum efficiency and premium placements. 

Digital & Performance Marketing

Programmatic, social ecosystems, search and performance media with KPI-driven accountability. 

Television & Broadcast

Strategic GRP management, audience optimization and prime-time negotiation expertise. 

Out-of-Home & Urban Media

High-impact urban visibility through data-backed placement strategies.

Sponsorship & Brand Integrations

Seamless integration into cultural, sports and high-audience platforms. 


Why Media Plus

20+ years of operational excellence

Strong negotiation leverage in the Georgian market

Proven capability managing multi-million media budgets 

International standards of transparency and reporting

Long-term partnerships with global brands


We combine global standards with local market intelligence — delivering scale, efficiency and strategic control.

Our Commitment

We believe media investment must be accountable. Every campaign is designed not only to generate reach — but to generate measurable value. Media Plus builds media infrastructures that strengthen brands and accelerate growth in competitive markets. 

                 Our Team

Chief Executive Officer
Alexander Gakharia
COO & Media Director
Giorgi Kublashvili
Head of
Digital Media
Inga Lekiashvili
Head of Offline Media
Tamriko
Liqokeli
Account Manager
Maka Lomashvili